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Pour Oscar’s Bagels, La Manufacture a forgé une identité visuelle résolument new-yorkaise et urbaine, déclinée sur tous les supports de la marque : sacs, boîtes, serviettes, enseigne boutique, menus, flyers… Des contrastes graphiques métropolitains en noir ardoise & blanc design réchauffés de tons brique 'so NY City', et d’une iconographie urbaine composée sur mesure à partir de photographie de rue et de plans des rues de New York. Le tout couronné d’un logo-monogramme O’ iconique, inspiré directement de la rondeur des incontournables bagels. A savourer sans modération…